Our Story.

My venture into starting Ppfff... was gained when an opportunity emerged.

For as long as I can remember, I've always had a love for fashion, often spending my weekends investing in garments and footwear from my favourite stores and websites that reflected my personal style. This dedication to dressing well and the interest in different brands and garments made it clear that entering the fashion industry was at some point inevitable.

As my enthusiasm for working outdoors in bricklaying and window cleaning began to fade, I realised it was time to take a leap toward something I truly cared about. That's when the vision for 'Ppfff...' started to take shape.

The brand draws inspiration from things I've owned in the past like, workwear, classic vintage pieces, knitted polos, military clothing, and athleisure garments.

Ppfff... represents the freedom of pursuing your passions and stepping outside of comfort zones.

The goal was to create a brand that merges nostalgic elements from my past with outdoor culture and everyday life, resulting in timeless yet modern collections that reflect both my journey and vision.

Ppfff...

Founder & Owner:

James Rogers